Hi, my name is Matthew Williams and I am 19 years old I am obsessed with social media. Before being a Social Media Marketer I started off in college, taking a course where I had the opportunity to try out all areas of jobs and I would have to go once or twice a week to the placement to test what I might like to do. I also love biking in the summer/spring I tend to go on a lot of bike rides and I am a sucker for music. Fashion also is almost like a hobby of mine I tend to take a lot of time into my choices of clothing.
I started working with Enlighten AR in early August through a traineeship placement working on the social media side of things. This led to me being taken on as the social media marketer covering all social media platforms, including creating a brand new Tik Tok channel and promoting Enlighten’s products and services to gain more traction online. The Traineeship lasted 70 hours in total and it really helped me figure out what I wanted to do with my future career and what my strengths and weaknesses are. Initially, Suzanne, who is the business owner, worked alongside me most of the time to ensure I was on track with everything and I knew what I was doing throughout the day but as I gain skills and confidence I am working far more independently now. Suzanne and Billy, the lead developer is always on hand when I need them though.
I really enjoyed the traineeship it gave me a good insight into what working in the tech field was like. It wasn’t always straightforward. For example, I only had a slight insight into what the company was about and to make posts based around them I had to find out a lot more. I have learned a lot about the company now but there is always something new to learn.
One of my main responsibilities was researching ideas on how to get the most engagement from posts for business social media as I had no experience in this area. I was able to combine what I already knew with the information I found online and through webinars that helped with this. By using the information I was able to create suitable posts based on ideas that I already had. Overall I really enjoyed the traineeship and learned a lot from the experience. Being able to talk to Billy and Suzanne helped a lot. They are both really nice people and were very supportive for whenever I needed to log into an account and we came up with some great ideas for posts between us.
I think they benefitted from my time on the traineeship too. I created them a “Linktree” which takes the divided links of all the socials and sets them all into one link to make it easier for potential clients to access and easier cross-platform promotion. I also managed to develop the Instagram platform as it wasn’t being used I improved the layout and improved the number of followers and there was an overall increase in engagement analytics during my time on the traineeship as seen below.
I would recommend traineeships because it gives a great opening to try out a job and give you skills to be a better employee and perhaps experience new opportunities. It really helped me to find out what career I wanted and I’m sure if other people were unsure of what they wanted to do or they know what they want and just need experience then a traineeship is definitely for you.
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